Marketing manager

Marketing Strategy & Campaign Execution: ● Design and execute omnichannel campaigns (digital/physical) to drive customer acquisition and retention, including product launches, pop-ups, and regional partnerships. ● Lead digital asset creation and manage social platforms (e.g., Weibo, WeChat) to deliver culturally resonant content and community growth. Omnichannel Experience & Retail Activation: ● Bridge online-offline customer journeys (China-focused) and collaborate with sales teams to elevate in-store brand presence. ● Develop high-impact local activations, such as influencer collaborations, VIP events, and premium partnerships (e.g., luxury retail spaces, elite clubs). Data-Driven Optimization: ● Analyze market trends, CRM/social data, and campaign ROI to refine strategies and report actionable insights to leadership. Cross-Functional Collaboration: ● Partner with global/regional teams to adapt global strategies for APAC, ensuring alignment with business objectives. ● Act as the marketing liaison for retail staff, providing brand training and operational support.

1. Education: Bachelor’s degree or above in Marketing, Business, Communications, or a related field. 2. Industry Expertise: 8+ years of experience in luxury retail/lifestyle marketing, with a proven track record in driving premium brand growth in APAC. 3. 360° Marketing Skills: Hands-on experience designing and executing omnichannel strategies(digital + in-store), including campaign management, social media, influencer partnerships, and CRM. 4. Market Fluency: Deep understanding of China’s digital ecosystem (WeChat, Weibo, Little RedBook) and luxury consumer behaviors; fluency in English and Mandarin. 5. Collaborative Leadership: Strong ability to align global/regional stakeholders, manage agencies, and deliver data-driven results under tight deadlines.

Job Description

Job Requirements

Clara Liu