SPM/MM

Job description 1. Pre-IPO preparation (0-12 months) - Develop go-to-market strategies based on disease research, competitor analysis, and patient journey insights - Led the construction of the KOL matrix, and completed the expert cooperation map and communication plan of 30+ key hospitals - Design medical-market-sales synergy - Manage third-party vendors (consulting firms, advertising agencies, etc.) 2. Landing after listing (12-36 months) - Execute branding initiatives to monitor key metrics such as physician activity, conversion rates, and more - Plan academic conferences (20 ≥ total) and manage speaker content compliance - Achieve 80% target doctor coverage through digital marketing (corporate WeChat/doctor platform). - Conduct monthly market competition dynamic analysis and put forward strategic adjustment suggestions

Job Description

Melody Xie