Global Marketing Director
1. Global Strategy & Brand Leadership
• Develop Global Brand Strategy: Lead the definition of the company’s global brand positioning, narrative, and long-term vision, ensuring alignment with the strategic goal of becoming a “cornerstone enterprise from discovery to clinical.” Provide strategic direction and approve localized execution plans for regional teams.
• Global Market Expansion: Evaluate and prioritize market entry and expansion opportunities worldwide (including emerging markets), developing corresponding market-entry and growth plans.
• Portfolio Marketing Strategy: Lead the development of integrated marketing strategies for core product lines (e.g., recombinant proteins, antibodies, GMP-grade reagents, analytical services) and solutions (e.g., Cell & Gene Therapies, ADCs, immuno-oncology) on a global scale, ensuring resources are focused on high-growth therapeutic areas and clinical workflows.
2. KOL & Ecosystem Building
Strategic Relationship Management: Establish and maintain senior-level relationships with global Key Opinion Leaders (KOLs), key media outlets, industry associations, government bodies, and strategic potential clients. The objective is to build a favorable market ecosystem and a robust public relations network that advocates for the company’s scientific authority and solution capabilities.
Co-Marketing Collaboration: Design and lead strategic co-marketing initiatives with global partners, including KOLs, CROs, academic institutions, and industry consortia. Align joint campaigns to amplify brand reach, validate product value, and accelerate customer adoption through shared content, events, and digital channels.
Global Industry Presence: Represent the company as a thought leader at premier global industry summits, key scientific congresses, and academic forums. This active participation is aimed at significantly enhancing the company’s influence, credibility, and brand presence on the international stage.
3. Global Team Building & Organizational Development
• Lead the Global Marketing Organization: Directly manage marketing leaders across all regions and functions (Product Marketing, Digital Marketing, Marketing Operations), building a high-performing, collaborative global matrix team.
• Talent & Capability Development: Be responsible for building capabilities, developing talent, and implementing succession planning within the global marketing organization, cultivating future leaders with both scientific depth and business acumen.
• Cross-Functional Leadership: Serve as the primary representative for Marketing in senior leadership, collaborating closely with global R&D, Product Management, Sales, and Business Development heads to ensure company strategy, product roadmaps, and market insights are fully aligned.
