历史悠久的外资金融集团1月前
Corporate Communications Director
银行业
沟通
北京
公司介绍
该企业具有150年+的历史，百余年来，业务拓展遍布全球，是目前全球领先的金融集团，在中国也深耕多年。
职位描述
1. Brand Communications and Promotion
Develop and execute the company’s brand communication strategy to enhance brand awareness, reputation and, and influence the through various channels especially from Famous Chinese Financial Media.
Plan and organize various PR events
Write and publish press releases, brand stories, industry insights, and other content. Establish and maintain good cooperative relationships with the media, actively seek media exposure opportunities, and enhance the company’s visibility and discourse power in the industry, shaping a positive brand image and industry status for MCV clients.
2. Media relations management
3. Monitor media coverage and analyze its impact
4. Crisis public handing
5. Industry Cooperation and Communication, including with financial institutions, such as banks, wealth management first; and with other services sectors, such as medical care, elderly care, education etc.
职位要求
1. Strong relationship with Famous Chinese Financial Media
2. Have 10 years or more of PR-related work experience, with experience in large enterprises, PR agencies or media institutions being a plus.
3. Be familiar with the planning and execution process of various financial institutions PR activities, have a rich media resource and good media relations.
4. Excellent written and verbal communication skills in Chinese and English, with the ability to translate complex insurance concepts into clear, engaging content.
5. Experience in crisis communications and issues management.
6. Insurance marketing background is a plus
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