Head of Digital

Responsibilities • Lead the company’s AI & digital strategy, driving consumer engagement, marketing optimization, and product innovation. • Deploy AI/ML, Generative AI, predictive analytics across key business scenarios. • Build AI driven consumer journeys. • Improve performance marketing through AI based attribution, real time optimization, and automated media activation. • Establish an AI powered content center for insight, creation, distribution, and ROI measurement. • Oversee CDP, marketing automation, CRM, and data platform development. • Partner with Marketing, E commerce, Product, IT, and global teams to scale AI solutions. • Drive organizational shift toward “AI + human collaboration” to improve efficiency and reduce cost. Qualifications • Bachelor’s degree or above in Computer Science, Data Science, IT, or related fields. • 10+ years in AI, digital transformation, MarTech/AdTech, or data driven roles. • Strong understanding of AI/ML, Generative AI, CDP, marketing automation, cloud & data platforms. • Proven experience in product/platform management and agile delivery. • Strong cross functional leadership, communication, and innovation capability.

职位描述

Daisy Liu