Marketing Director

Short term - As an integral part of the sales & marketing team to drive achievement of company targets in 2013 Mid-term - To develop robust strategic & operational marketing plans to support company to achieve the CHF 50MM milestone in 2015 Long term - As one of the Business Unit Heads for China or for the region Development and implementation of an effecftive China business development plan and marketing strategy in close coordination with the global product & strategic marketing and business units Work with sales leaders to develop and implement business process improvement and operation plan / actions and to develop and execute clear and consistent marketing strategies for products in different market segments / applications Effectively manage a marketing team consisting of application specialists / managers and Marcom Manager to formulate and drive relevant sales support activities e.g. product demonstrations, presentations, trade shows, product trainings, etc. in daily basis Definition of market and sales / pricing strategies by customer segments, products and applications in collaboration with Global Business Units and local sales leaders to define relevant product and market strategies Be an important channel to regularly communicate with Global Product & Business teams on local market trends and market needs Work with sales leaders to develop field sales actions plan for various market segments Actively involve in the annual budget planning process and mid range strategic planning Oversee the development and production of marketing communications materials and tools e.g. brochures, advertisements, comnpany website and trade events, etc. Daily management of the applications team to deliver effective sales support activities in the market Work with sales leaders on the development of KOL programs and retention of KOLs Regular report to the company on sales trend / price analysis and recommend actions for improvement Regular update to the company on market competition development Set up "new product launch" process and develop effective product launch plan to support new product launches

职位描述

职位要求

Arthur Yang