某外资品牌
Media Director
休闲与酒店
市场营销
上海
10年以上
本科
¥65 - 76K13薪
职位描述
Key Responsibilities
- Develop and oversee holistic media strategies across digital, social, offline, and emerging channels.
- Lead annual media planning, budget allocation, and performance optimization to deliver brand and commercial objectives.
- Partner closely with cross‑functional teams including brand, digital, CRM, and regional marketing leads.
- Manage media agencies to ensure excellence in planning, buying, measurement, and reporting.
- Drive innovation in audience targeting, content amplification, and media technologies.
- Monitor market trends, consumer insights, and competitive activity to inform strategic decisions.
- Establish clear KPIs and ensure rigorous measurement frameworks across all campaigns.
- Mentor and develop a high‑performing media team.
职位要求
Qualifications
- 10+ years of media strategy and planning experience, ideally from FMCG, retail, or other high‑velocity consumer sectors.
- Strong understanding of digital ecosystems, performance media, and brand‑building channels.
- Demonstrated success managing large budgets and multi‑market campaigns.
- Experience leading agencies and cross‑functional teams.
- Analytical mindset with the ability to translate data into actionable insights.
- Excellent communication, stakeholder management, and leadership skills.
咨询顾问
Roseanne Yang
Consultant
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