Product Manager China & Asia

Purpose of the Position The Product Manager China & Asia is responsible for the systematic monitoring and analysis of the Chinese market as well as selected Asian markets. The objective is to derive concrete product requirements and development initiatives from market, competitor, and customer insights, and to implement these in close collaboration with product and development teams in Germany. This role serves as a key interface between regional market requirements and the global product strategy. ‘ Key Technology Focus Areas IO-Link and IO-Link Safety Fieldbus systems in general (EtherCAT, PROFINET, EtherNet/IP and their safety-related derivatives, as well as CAN, CANopen, Modbus TCP, OPC UA, MQTT) Controllers and displays for mobile working machines Mobile IoT (future focus) Main Tasks and Responsibilities   Market and Competitor Intelligence Continuous analysis of the Chinese and Asian markets with regard to customer needs, market trends, regulatory frameworks, and technological developments Systematic monitoring of competitors, local innovations, and substitute products Establishment and maintenance of a relevant market and network access (customers, partners, associations, trade fairs)   Evaluation of Local Product Requirements Translation of market and customer requirements into clear, structured product requirements and business cases Identification of product gaps, adaptation needs, and new development potential for the Asian market Prioritization of product initiatives considering strategic, economic, and technical criteria   Collaboration with Germany Close and regular coordination with product management, development, sales, and strategy teams in Germany Clear communication of regional requirements, market specifics, and customer feedback to central teams Support of the global product roadmap through regional insights and recommendations   Product Development Support Accompanying product development projects from concept phase to market launch for the Asian market Ensuring market readiness (e.g. functionality, usability, standards, local requirements) Support of pilot projects, testing, and customer validations in the region   Strategic Support Contribution to the further development of the Asia strategy from a product perspective Preparation of decision-making documents, presentations, and management reports Support of sales and marketing in product launches and market positioning Qualifications and Requirements   Professional Background Completed degree in business administration, engineering, technology, or a comparable field Several years of experience in product management, ideally in international or Asian markets Solid understanding of market analysis, product concepts, and product development processes   Methodological Skills Structured and analytical working style with strong implementation focus Experience in defining product requirements, business cases, and roadmaps Confident working with interdisciplinary and international teams   Personal Competencies Experience in working in a international environment Excellent communication and facilitation skills High level of initiative, assertiveness, and strategic thinking   Languages Chinese (Native Level) Very good command of English, both written and spoken German language skills are an advantage Additional Asian languages are a plus Interfaces Central product management and development departments in Germany Regional sales, marketing, and service units in China and Asia External partners, customers, and market stakeholders

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Yuki Y Yu