Sales Director – Industrial KA | 中国热门职位| 瀚纳仕中国

职位概述 Role Overview 本公司中国区诚聘一位经验丰富且具战略视野的销售总监，负责领导食品与饮料行业的商业增长。该职位将统筹全国销售战略、大客户管理、经销商发展及跨部门协作，加速公司在中国市场的业务扩张。 Our China operation is seeking an experienced, strategic Sales Director to lead commercial growth across the food & beverage industry. This role will oversee national sales strategy, key account management, distributor development, and cross-functional collaboration to accelerate our market expansion in China. 主要职责 Key Responsibilities 1. 销售战略与业务领导 / Sales Strategy & Business Leadership 制定并执行中国区年度销售战略、增长目标与商业计划推动饮料、乳品、烘焙、啤酒、功能饮料、植物基等核心业务持续增长负责销售预测、利润管理、定价策略与商业分析推动创新解决方案（风味、天然配料、植物基、营养解决方案）在客户端的落地 Develop and execute annual sales strategy, growth targets, and business plans for China Drive sustained growth across core sectors: beverages, dairy, bakery, beer, functional drinks, and plant-based Own sales forecasting, margin management, pricing strategy, and commercial analysis Drive customer adoption of innovative solutions (flavors, natural ingredients, plant-based, nutritional solutions) 2. 大客户管理 / Key Account Management 深度管理全国KA客户，包括大型饮料集团、食品制造商、乳品企业、啤酒厂等主导商务谈判、年度协议、项目开发与长期战略合作与技术团队协同推动客户新产品开发与应用解决方案 Deeply manage national key accounts, including major beverage groups, food manufacturers, dairies, and breweries Lead commercial negotiations, annual framework agreements, project development, and long-term partnerships Collaborate with technical teams to drive customer NPD and application solutions 3. 经销商与渠道发展 / Distributor & Channel Development 建立并优化全国经销商体系制定渠道策略、价格体系、库存管理与培训机制确保渠道严格执行品牌标准与技术服务规范 Establish and optimize national distributor network Define channel strategy, pricing system, inventory management, and training mechanisms Ensure consistent brand standards and technical service compliance across channels 4. 团队管理 / Team Management 统筹管理全国销售团队（KA、区域销售、技术销售）制定KPI、激励机制与绩效管理体系提升团队的行业理解、技术能力与解决方案式销售能力 Lead national sales team covering KA, regional sales, and technical sales Establish KPIs, incentive schemes, and performance management systems Enhance team’s industry knowledge, technical capabilities, and solution-selling skills 5. 跨部门协同 / Cross-Functional Collaboration 与研发、市场、供应链、质量团队紧密合作推动客户项目从概念→配方→应用→商业化的全流程与全球总部沟通市场趋势、产品策略与创新方向 Work closely with R&D, marketing, supply chain, and quality teams Drive end-to-end customer projects from concept → formulation → application → commercialization Communicate market trends, product strategy, and innovation direction with global headquarters

任职资格 Qualifications & Requirements 工作经验 / Experience 10年以上食品饮料行业B2B销售管理经验熟悉饮料、食品、乳品、啤酒、功能饮料或原料供应链具备全国销售团队与KA客户管理经验有国际公司背景优先 10+ years of B2B sales management experience in food & beverage industry Strong knowledge of beverages, food, dairy, beer, functional drinks, or ingredient supply chain Proven experience managing national sales teams and key accounts Background with international companies preferred 专业技能 / Skills 强商业敏锐度与战略规划能力优秀的客户管理、谈判与项目推动能力熟悉技术销售模式（与研发、应用团队协作）强数据分析能力与商业判断力出色的沟通与跨团队协作能力 Strong business acumen and strategic planning skills Excellent account management, negotiation, and project driving abilities Familiar with technical sales model (collaborating with R&D and application teams) Strong data analysis and commercial judgment Outstanding communication and cross-team collaboration skills

Sales Director – Industrial KA

职位描述

职位要求

Regina Yang