This role is pivotal in shaping company’s future portfolio and ensuring successful launch readiness for critical pipeline assets, with a strong focus on rare disease products. The position combines strategic New Product Planning (NPP) and Business Development (BD) responsibilities to support organizational growth and transformation.
The Key deliverables are:
-80% New product planning and Business development
-10% Competitive Intelligence
-10% Ad hoc projects and support
RESPONSIBILITIES OF THE JOB:
New product planning (50%)
-Support the development and execution of comprehensive pre-launch strategies for key rare disease assets, including:
O Data generation plans to support evidence-based decisions.
O Patient journey mapping to inform early commercial shaping.
-Responsible for commercial assessment of target assets (e.g., Bexi, Amlenetug), develop business cases including market understanding/pricing strategy/revenue forecast/P&L for target asset
-Collaborate closely with global NPP team to influence portfolio decisions and ensure China’s market needs are reflected in global development plans.
Business development (30%)
-Conduct strategic and financial analysis to guide BD decisions, including in-licensing pipeline opportunities, commercial co-promotion, and international collaborations.
-Screen and assess external opportunities that align with Lundbeck China’s strategic priorities and growth ambitions.
Competitive Intelligence (10%)
-Responsible for competitor tracking, collecting relevant competitor intelligence from external and internal sources and providing competition updates on key product areas for marketed and pipeline products
-Proactively and on an ad-hoc basis, execute market and product analyses on all promoted brands to provide current market status as well as identifying new market insights
-Identify and evaluate market opportunities & revenue potential for Lu CN future growth
Ad hoc projects and support (10%)
REQUIREMENT:
-Master’s degree in medical, Pharmacy, Business, Management or Economics, or related field.
-Minimum 3-4 years relevant pharma industry experience in New product planning, Business development, or Portfolio Strategy
-OR 3+ years management consulting experience with relevant projects in pharmaceutical industry
-Experience with rare disease assets experience is a plus
-Experience with strategy development and commercial excellence area is an advantage
-Medical Affairs or Sales experience is a plus
-Overseas experience is a plus
KEY COMPETENCES:
- Leadership Behaviours
O Be Positive
O Be Accountable
O Be Results Oriented
O Be an Excellent Manager of Self and team player
-Strong interpersonal and communication skills with demonstrated ability to work and lead cross functional teams
-Good execution and project management skills
-Strong strategic thinking and business sense with proven track record of developing and implementing short- and long-term business / brand strategy
-Excellent written, verbal skills, and presentation skills in both English and Chinese
-Creative, initiative, flexible, and cooperative
