The Sales Director will lead and drive the sales strategy for a leading home appliance company across both retail and project channels. This role is responsible for achieving revenue targets, expanding market share, and building strong relationships with key stakeholders including distributors, retailers, developers, and project contractors. The Sales Director will oversee a high-performing sales team and collaborate closely with marketing, product, and operations to deliver sustainable growth.
Responsibilities
Strategic Leadership
Develop and execute sales strategies for retail and project channels aligned with company objectives.
Identify growth opportunities, market trends, and competitive positioning to strengthen brand presence.
Retail Channel Management
Build and maintain strong relationships with major retailers, distributors, and e-commerce partners.
Drive sell-in and sell-out activities, promotional campaigns, and merchandising initiatives.
Monitor retail performance metrics and optimize channel profitability.
Project Channel Management
Lead business development with property developers, contractors, architects, and consultants.
Secure large-scale project deals (residential, commercial, hospitality) by positioning product solutions.
Negotiate contracts, pricing, and delivery schedules to meet project requirements.
Team Leadership
Recruit, train, and mentor a high-performing sales team across both channels.
Set clear KPIs, monitor performance, and foster a culture of accountability and excellence.
Financial & Operational Management
Own the sales budget, forecasting, and reporting processes.
Ensure compliance with company policies, pricing structures, and margin targets.
Collaborate with supply chain and operations to ensure timely product availability.
Cross-Functional Collaboration
Work closely with marketing to design campaigns tailored for retail and project audiences.
Provide market feedback to product development teams to influence innovation and portfolio expansion.
